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Your website plays a key part in building a consistent brand identityAccumulatively, your site should clearly answer “who” and “what” your brand is/does so that visitors get it within seconds!
Our favorite web design ideas
With those points in mind, let us start you off on the right foot with a round up of our favorite, current web designs to get your inspiration flowing.
When checking out the themes below, consider your brand identity and target audience to discern what themes or trends could be most compelling to the right people.
Getting cozy with color
A lovely way to welcome your website visitors and invite them to stay a while is to use color schemes that are easy on the eyes, like neutrals or pastels, which naturally influence calm and relaxation.
Natural greens, pastel blues, warm browns, light pinks, cool greys, and sand tones are among those colors that are less jarring to interact with than the contrast of pure black or pure white.
A neutral background allows a brighter or contrasting foreground to stand out, softly.
It draws your users’ attention to the bits you want it to (so your branded visuals or products etc.) whilst guiding them towards call-to-actions and other buttons.
It’s no wonder the waving inflatable tube man is an advertising staple. Its success comes from the fact that motion attracts attention. And the more attention you can draw, the more likely customers will respond.
Recently, technological advancements and a slow shift away from strict minimalism has directed brands to explore digital design through a more interactive approach.
From subtle animations to sweeping page transitions, to an almost overwhelming layering of medias and motion, this movement aims to rid web design of any “static” feeling.
Tell them where to go
Traditionally, your website homepage features your latest product offer or organization’s mission statement, but what if the navigation menu was the main event? Using the navigation menu is almost always the next step for every customer, so why not turn your menu into a visual attraction!
Ease of navigation through your website, while being more visually interesting, creates a better user experience for your customers.
Don’t forget to incorporate the right elements of your brand identity, say your chosen colors and fonts. This is a unique strategy for ecommerce businesses and a fun option for artist portfolios or organizations with a few specific CTA’s.
This outlines the article for your convenience:
UX Studio designers share where they get inspiration
Best web design websites to boost your creativity
UX folio – The portfolio website to inspire your own website
Takeaways for designers – How to never run out of ideas
We at Ux studio have recently published an article about the top 10 website design trends such as typography and storytelling, animated graphics, gradient and overlapping effect, artificial intelligence, virtual and augmented reality as well as 3D graphics.
Keeping up-to-date with the latest trends will help inspire your next project, and this article will serve as a handy tool for those who need a few more tips and where to get great website design ideas.
For this article, we have asked our beloved teammates to name their sources of inspiration and share their secrets of how to never run out of cool ideas. So, get ready to learn new things right now!
A self-taught designer raised on the internet, I’m either traveling, drinking coffee, or taking mediocre photos when I’m not pushing pixels. I rank my top inspiration places as Dribbble, Awwwards, Muzli, Instagram, and actual apps that I use on my phone.
I work as a designer, passionately ready to learn all the time. I love to travel and coffee. Also, I am crazy about dogs.
I usually take a look around the competitors of the product I’m working on. If smaller UI issues interest me, I usually look at Dribbble, Vietnam Design, and our other designers’ works.
I think Dribbble and Vietnam Design work well for UI ideas, but not for UX because usually, you can find beautiful but impractical ideas.
However, competitors make for the most important ones because from them I can get a feeling for the best practices and how that industry works.
I am the founder and the CEO of UX studio and UXfol.io. Moreover, I wrote a book about Product Design. I am also enthusiastic about self-managing teams, new technologies, and human-centered design.
For me, competitor research from the same industry provides a good source for inspiration and design.
Direct competitors solve the same problems and with the same value proposition for the same target group. Look at your client’s direct competitors, look at how their websites or apps look, find good solutions or design details to learn from.
Remember! Competitor analysis doesn’t mean copying others’ solutions, but rather finding the pros and cons of their products and making sure you go one step forward incorporating best practices for your website or app.
After all, good designers get inspiration from others, but never copy them!
Moreover, I get newsletters on a weekly basis from these websites with the weekly highlights. Another great example – Pixelbuddha. When I need to download something like a font or a library, I add my email and it sends me newsletters.
I’ve gotten too lazy to unsubscribe from the websites 🙄 but sometimes I find interesting stuff there too. Instagram also provides a good place to find inspiration.
Best Web Design Websites to Boost Your Creativity
Each designer at UX studio has their own approach to where to get inspirational ideas and new, sometimes innovative, solutions to the projects.
So, here is a list of popular and unconventional places for design inspiration. Creativity and ideas are unlimited there, everyone will be able to find a cool idea that might become a reality in the future.
A well-established online platform to showcase and discover creative designs. Let’s see how you can get inspired there.
To help you find and pin the most interesting ideas and images, we have picked up several great boards and designers to follow on Pinterest:
Mike Dew – Graphic designer Mike Dew from Philadelphia ranks as one of Pinterest’s most-followed pinners with 3.5 million fans. Wow! Incredible!
Daphne Torquato – Brazilian designer with bright and colorful dashboard collections about UX/UI design, package design, typography, logo, branding, etc. His profile mixes lots of things in a place where everyone can find something inspiring.
Colour Palette Ideas – A wide variety of color schemes and matches for graphic, web, product design, fashion, interior, UI etc.
Make sure to also check Pinterest dashboards with fewer followers. It may turn out that the quality, variety, and creativity of those pins go way beyond those popular dashboards everybody is following as a trend.
Daniel Nelson – Swedish graphic designer and developer Daniel Nelson has collected around 225,000 followers on Pinterest. The founder of popular design blog From Up North, covering graphic design, gig posters, street art, and even 80s design.
Tad Carpenter – Designer and illustrator. Tad Carpenter has over 80,000 followers on Pinterest. His boards range from retro pop themes to logos, classes design, type, vintage euphoria. If you’re looking for inspiration, it’s right here.
Xinkui Wang – A Chinese designer and developer from Beijing. If you are looking for mobile app design inspirations, then follow this pinner.
With Webdesign Inspiration, you will get fresh ideas every day to create better products. The website publishes hand-picked web design inspirations of different styles and industries from all over the world.
The interface makes it easy to navigate between the look and feels for desktop, mobile and tablet. Besides, the designs are categorized by website type (corporate, e-commerce, event, blog, mobile app, portfolio, product), by colour, by industry, by styles, giving you an opportunity to easily find your source of inspiration.
Best Website Gallery
A visual bookmark collection or a website gallery, whatever you call it, is the place that picks websites from all over the world and features them in one spot, so that more people would be able to find out about them and get inspiration for new projects.
Designers may find these small things valuable since they give an overview of people’s overall perception of the website.
Besides, you can also filter website cards by colour, content management system, style and framework.
SiteInspire is a showcase of the web and interactive design collected from the site submission. It selects and features around 5 new websites every day on the home page. As a user, you will be able to browse through the whole collection, check the websites, see who designed them, give a credit to the website you like and add it to your collection. Eventually, you will be able to create your own inspirational collection of sites and designs that you like.
Codrops is a web design and development blog that publishes articles, guidelines, how to’s, design collections about the latest trends, techniques and new possibilities.
Each design element is assigned a tag and all the tags are available for you on the main screen of the home page for filtering and browsing.
You can navigate through all designs, agency sites, solutions for article designs, buttons, calendars, charts and graphs, chats, chatbots, and commenting.
These are probably the most popular tags for users to choose from. However, there are more than 50 tags available on UI movement, so that you can easily find design inspirations for whatever element you’re interested in.
The website claims to have around 24,830 subscribers who are mainly designers, developers, and product people. If you decide to subscribe to the UI movement you will be getting 5 UI animations to your email box weekly.
UP labs is a community of designers and developers who share their inspiration, feedback and resources with others.
The website enables to browse and find inspiration on the daily showcases for Android, OS X, search for specific UI elements and solutions, share and sell design works (themes, templates, icons, etc.) UP labs shares around 24 new creative visuals on a daily basis.
Takeaways for Designers – How to Never Run Out of Ideas
A new design project is always exciting. It requires flexibility and open-mindedness from designers. However, without a great design idea, it is difficult to amaze your client and prove your expertise.
Here is a list of websites and tactics used for finding design inspiration shared by professional UX/UI designers:
Look at the competitors in the same niche to analyze their website design and solutions. Direct competitors solve the same problems, with the same value proposition for the same target group.
Look at companies with similar business models. For instance, you can check how the subscription model works at different websites in order to get ideas about UX/UI solutions for your project.
Get color match ideas at Adobe Color, AWSM Color on Instagram and Color Palette on Pinterest.
Search for multiple creative solutions at Dribbble, Muzli, Instagram, Pinterest.
Well-established online platforms: Vietnam Design, Awwwards, UX folio, Template Monster, Best Website Gallery, UI Movement, UP labs, Site Inspire, Webdesign Inspiration and Envato Elements, just to name a few.
Indeed, the sources for design inspiration are unlimited. However, you can also ace your web design skills by following these easy habits:
Subscribe to several online web design platforms and start getting new inspirational ideas every day
Follow creative pins, channels, designers on social media
Bookmark findings that make you excited about design
Create your own, unique collection of UX/UI ideas and solutions that might be applicable in the future
Let’s add more cool inspirational places to this article! Share your experience where you get fresh web design ideas to boost creativity.
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There has never been a more critical time for good web design, especially as we find ourselves in this global-socially-distanced-everything-virtual pandemic. Strong branding and polished web design have always been important factors of a successful digital marketing campaign, this has not changed.
The difference now is that we are seeing businesses being forced to explore new and unique ways to reach their audiences. As a result, we are finding out just how much of an impact good web design can have.
According to Google, it only takes users 50 milliseconds to form a first impression of your website – and that first impression can have a ripple effect on a multitude of marketing efforts.
A strong website design can set the first impression for visitors, benefit SEO campaigns, help build trust, encourage users to convert, allow brands to stand out among competitors, bolster PPC campaigns, and so much more.
Ways a Well Designed Site Affects a Business
Join us as we break down the complex array of ways a thoughtful well-crafted website can impact your business and why it’s worth the investment in having a beautifully responsive website designed for your business.
Then we’ll take a look at some elements that are a must in a good web design. If you think it’s time to upgrade your website, check out our portfolio of past work from the creatives at Results Repeat and be sure to reach out to our team today for a custom website consultation – we’d be happy to take your site to the next level.
Good Design Sets the First Impression
As we said before, the time in which it takes a visitor to assess aesthetic and make a conclusion about your site is extremely fast – so you want to make it count.
When a user lands on a site, good design can make them feel something. If the site looks modern, offers bright colors, and is well organized – it’s welcoming in visitors and encouraging them to stick around for a while.
If the site is dark and cold with outdated graphics and an extremely confusing navigation – why would anyone be inclined to continue on through the site?
Think about a website like a storefront building, if you walk into a well lit store that’s clean and organized with smiling employees ready to help you, you feel taken care of, calm, and ready to view the product offerings and possibly make a purchase.
If you walked into a store that was dimly lit, had a weird smell, and some very unhappy employees lurking, you’d feel anxious and want to get out as quickly as possible and certainly would not want to make a purchase of any kind.
A website’s design can make customers feel all the same feelings and produce very similar results.
First impressions are important, potential customers are visiting your site and are looking to get to know your business, if you get off to a bad start due to an unprofessional looking page with zero design consideration, trying to convince users to stay on the page to learn about your offerings is going to be quite difficult.
Think about how much money can be put into PPC campaigns, or the effort put into building out content over long-term SEO campaigns, just to get visitors to your page. Don’t waste your money or time by bringing visitors to your site only to have them leave.
In fact, according to Adobe, “38% of people will stop engaging with a website if the content/layout is unattractive”.
Just think about how many potential customers and dollars you could be missing out on just by having poor visuals.
38% of people will stop engaging with a website if the content/layout is unattractive
Builds Trust in the Brand
Along with making a strong first impression, a well thought out and designed website build trust in your brand and in your company amongst visitors.
Having strong, clean, and engaging visuals with consideration for user experience and your audience are all ways your website’s design can build trust within your audience and potential customers.
If a site looks dated, is not easy to follow, or looks to confuse or deceive the audience, trust will be lost and the chance of getting a user to convert drops drastically. Clean and simple web design can go a long way to reflect an open and transparent brand with nothing to hide.
Guiding a user through the site with clear headings and call to action statements and buttons leaves the user feeling taken care of and can help build and enhance that trust.
Bolster SEO Campaigns
Google recently announced an update to search ranking signals that will have a dramatic impact on which websites will show up in the top ten search result positions.
The announcement declared that they will consider the “Core Web Vitals” of a webpage as a ranking factor beginning in 2021. If you are doing any sort of search engine optimization efforts to your website you know there are important SEO factors to consider and now Google is acknowledging 3 very important metrics to pay attention to – and they all can relate back to your website design.
Core Web Vitals that Google now considers for search rankings are:
Largest Contentful Paint (LCP)– the time it takes for a page’s content to load
First Input Delay (FID)– the time it takes for a page to become interactive
These Core Web Vitals are user-centered, which allows us to conclude that Google wants us to put the user experience first when it comes to the content we are sharing on the internet.
Do you often work with domestic and international distant partners, you want them to trust and know your brand? A business referral website will help you build the best trust for your business partners.
Want to open a store and want to save the lowest cost? Online sales will be the best solution for you.
Need to find a professional service that can design website for every topic?
Whether you already have or have not idea for your site, do not hesitate to contact us, we will help you own a website like that!
Web design company In web design, Vietnam Design strains the users’, With Webdesign Inspiration, you will get fresh ideas every day to create better products. The website publishes hand-picked web design inspirations of different styles
With that in mind, you need to make a solid first impression.
Your homepage should provide a sense of your company’s values, unique selling proposition (USP), and purpose. You’re more likely to lure in potential customers if you can effectively communicate this information.
Improving the user experience on your website
Consumers visit your website with a purpose. It could be to check out your product line, read your blog posts, or find out if you sell a particular type of service.
Regardless, you want to direct that consumer to the appropriate page. Your homepage design should facilitate this transition by providing intuitive navigation and a sense of how your website flows.
Accruing more conversions
You want website visitors to convert, but they won’t if you don’t give them the necessary incentive and opportunity. Maybe you want to build an email list, but if visitors can’t find a signup form, your database will remain empty.
By making this information easily accessible on your homepage, you will see an uptick in conversions.
Another way to boost conversions is to create a strong first impression with your homepage. If visitors enjoy their experience on your website, they’ll also be more likely to remember it in the future. Maybe you won’t make a sale today, but that customer will return days or weeks later and buy from you.
Improving brand awareness
Make your company memorable by allowing your brand image and messaging to come through on every page. This is especially true when it comes to your homepage design because the homepage serves as the gateway to the rest of your website.
Your logo, tagline, and purpose need to take center stage. In fact, you might even want to add a form or statement to the very top of your homepage — preferably in a large font — that gives your visitors a sense of what you do:
What problems do you solve for your customers? How do you improve your clients’ lives — whether personal or professional?
Don’t force your website audience to have to figure out and guess what it is you do. Make it clear from the get go.
How to Design a Website Homepage
Now that you know the four goals to motivate your design principles, ask yourself three guiding questions: What do you absolutely need on your homepage? Who is your target audience and what will they expect? Which elements take priority?
Once you have the answers to these three questions, you can begin plotting out how best to improve your homepage.
Remember to tie each of your design elements to one of the four goals listed above. Most importantly, don’t worry about getting it perfect. Website optimization is an ongoing process!
The Best Homepage Design Examples (And Why They Work)
There’s no better teacher than an example. I’m going to show you some of the best homepage design examples that I’ve found, and I’ll tell you exactly why they work so you can apply those same tactics on your own site.
Ecommerce homepage design can get tricky. Do you introduce the business, show off your flagship product, or overwhelm your audience with tons of products or categories?
Hopefully, you don’t do the latter.
In thredUP’s case, the homepage goes for a seasonal approach.
Apparently, boho style is in (at least for women), so we see a custom graphic that advertises lots of boho fashions available. The navigation is hefty but cleanly designed, so visitors can easily find the categories that interest them.
What is a website layout?
A website layout is a pattern (or framework) that defines a website’s structure. It has the role of structuring the information present on a site both for the website’s owner and for users. It provides clear paths for navigation within webpages and puts the most important elements of a website front and center.
Website layouts define the content hierarchy. Content will guide visitors around the website, and it must convey your message as well as possible to them.
Why should you choose one layout over another?
You should carefully make a selection. This is why:
A good layout keeps users on the site because it makes important information easily accessible and intuitive to find. A bad layout frustrates users which then quickly leave the site because they can’t find what they are looking for.
For this reason, it’s best to take as long as you need to find a good layout because users won’t give you more than a few seconds of their time.
There’s a strong relationship between the layout and the engagement of users with the website. It determines how long they dwell on the website pages, how many pages they browse, and how often they come back to the website.
So, besides overcoming the problem of split-second choice, a good layout comes with additional benefits. Engaging visitors can be a rewarding effort.
When selecting a layout, it might be useful to also consider the Gestalt law of closure. It says that, even if an image shape is not complete, the human eye tends to fill in the visual gaps and recognize the image as a whole. How can this be of use to you?
You won’t pay attention to details, rather focusing on the global view of the pages forming the website; users will find themselves the meaning path.
You pay attention to details, using some additional seconds to grow the engagement exponentially.
You intentionally won’t pay attention to details, letting originality speak for itself; users will find themselves the meaning path, and they will keep a strong memory of your website.
Getting familiar with the layout design best practices
To spend a fruitful time selecting a layout design, it’s important to get familiar with some basic notions related to website layouts. We’ve gathered a bunch of concepts that’ll help you get oriented into the abundance of predefined website layouts.
Visual weight and negative space
Visual weight is perceived by people when some objects on the website carry a stronger visual force. This visual force can be induced in specific elements through different techniques. Amongst them, negative space is the one that interests us directly here.
Negative space (space that is devoid of any elements) drives the attention towards elements outweighing the rest through visual force concentrated on them.
Balanced website layouts
In balanced web design, the elements that make up the layout are supporting one another so that the user sees the text content with equal importance. In addition, the elements are easily scannable in a layout that efficiently presents them all. The design gives the impression of stability, and it feels really pleasing, from the aesthetic point of view.
One of the most popular balanced designs is symmetrical balance, where, similar to a mirror image, a visual element will look the same on either side of the center.
Symmetry evokes balance, elegance, and pleasure. You’ve probably felt it too when looking at the architecture of some buildings, gardens, and even at the wings of a butterfly.
Sections for specific audiences or features
Arrangements of elements that can be changed meaning that users can easily switch to other website sections. To help you figure out how this is possible, we suggest you think about fashion websites addressing both men and women.
The layout supports 2 distinctive sections within the website, one dedicated to apparel for men, the other dedicated to apparel for women. The layout split serves functional content, highly useful for the 2 distinctive target audiences.
Go outside the standard layouts
Whereas some layouts follow the traditional path, with an aim at serving functionality at its best, other layouts use daring designs and structures, with the purpose of making an impact on the user.
Breaking the mold means unexpected arrangements of the elements within the web page, and the experiences it triggers stand out in a sea of standard websites, that a user can’t help but remember your website.
Create Vietnam Design for Eye-Catching Stimulating Layouts
In web design, Vietnam Design strains the users’ attention by focusing it on key points of the website. Vietnam Design comes out by contrasts of space, color or luminosity, and it is easily noticeable if interwoven in a perfect overall balance of elements.
Its role is to visually stimulate the users to break off the web surfer routine and process the information on the website in a brand-new light.